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about agoy
agoy was started from a love of yoga and a
belief that it is for everyone. Our purpose is to combine an
ancient tradition with a modern way of living to support you in a
life of health and happiness. We are aiming to inspire people to
lead a balanced and conscious life, not only through our designs
but in the way we produce and present them.
Agoy's products are
all created with the idea that manufacturing and
production have to be accountable for their effect on
people and the environment. They are designed by yoga experts and
are tested by people that know yoga, in order to achieve products
that work.
Agoy's philosophy is to try and produce products that are not only
fashionable, ecological and practical but perhaps most of all
are inspirational.
We are commited to providing products that are beautiful and
versatile and which through innovation push the boundaries of yoga
and lifestyle products. To inspire people to lead a balanced and
consious life, not only through our designs but in the way we
produce and present them.
agoy
was formed in December 2001, perceiving an opportunity to create
harmony between yoga and today's lifestyles. During this time the
business has gone through many changes, products have been
developed and improved, visions changed and we have all grown.
Within the space of eight years, agoy became the leading yoga
lifestyle company in the UK. agoy continues to innovate and inspire
in order to build a company that looks towards the future whilst
rooted in ancient yogic principals.
During
2006, there were some changes brought into agoy. Considering the
long term development, we were reluctant to stop the trading in UK
for a period and concentrated ourselves in advanced environmentally
friendly technology and restructuring company’s framework to
cope with the global LOHAS lifestyle. What didn’t change is
our commitment in researching and fulfillment the needs of our
customers, so that we can provide the best possible products and
services.
agoy is taking necessary steps to become a
global LOHAS lifestyle brand by working closely with its partners
in order to improve sustainable qualities of our products and
services. We will be concentrating and continuing working on
creating beautiful and practical products and to help bringing agoy
lover’s daily life into ever closer harmony, and to do so
with fun, joy and style. We are committed to providing products
that are beautiful and versatile and which through innovation push
the boundaries of yoga and lifestyle products.
brand
story
The name agoy was born out of chosen as a
reflection of the word 'yoga'. It symbolizes the understanding that
Hatha yoga has always been used as a mirror to change our
perspective on ourselves. This shift of perception is a key stage
in our understanding of our true nature, known as self-realization,
which is central to yoga.
agoy set its goal apparently:
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To
break the mould of what people expect from yoga and yoga
products.
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To make
people think differently about yoga by giving it a more stylish,
contemporary look and by promoting the idea
that yoga can be fun and accessible for everyone.
●
To
design yoga products that inspires people in their yoga and in
their lives
●
To
create a business and products with ethics and integrity true to
the spirit of yoga.
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To engage people and encourage them to, as Ghandi
said, “Be the change they want to see in the
world.”
Within the space of eight years, agoy became the leading yoga
lifestyle company in the UK. agoy continues to innovate and inspire
in order to build a company that looks towards the future whilst
rooted in ancient yogic principals.
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